How will you stand out this holiday season? The holiday season is highly profitable for retail businesses, and online purchases are a growing part of that trend: According to census data, e-commerce purchases grew 14.2% year over year in 2016. To capitalize on the season, you need to lay your groundwork early. Start circulating articles and product […]

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Is Amazon the right move for your brand?  It’s no secret that Amazon is disproportionately capturing more and more online customers compared to any of its ecommerce counterparts. By the end of 2017, Amazon will represent 44% of online sales compared to 38% the year before. With Amazon relentlessly gaining speed and customers, brands are forced […]

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Is Amazon devaluing your products?  As the holiday season approaches, Amazon is employing aggressive methods to lure customers away from rivals.  Amazon.com is cutting prices of products from third-party sellers on its website, moving beyond its more typical method of discounts on items it sells directly. The “discount provided by Amazon” applies to products including board […]

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Are millennials your target market? Are you targeting them correctly? Marketing your products correctly for the right audience is essential. The first rule about marketing to millennials is that you should not talk about marketing to millennials. There’s nothing less cool than trying to be cool, but that hasn’t stopped numerous companies from doing it. Countless brands […]

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Are products made during “third shift” just trademark infringement or actual counterfeiting? Either way, both are illegal! Before we get into the meat of this article, a disclaimer: No, I don’t recommend actually investing in counterfeit designer bags. This column isn’t as much a “you should invest in this” as it is a history of […]

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Embracing technology is one major key to success. What is your brand doing to ensure success? Technology has led to an evolution in the retail industry over the last two decades. It all started with the move to e-commerce in the early 2000’s. Now, most retail companies find they are having to learn and adapt to […]

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Are you willing to let Amazon into your front door? Is this a smart or really ridiculous way to make deliveries more secure? SEATTLE — For many online shoppers, packages often linger for distressingly long hours outside their homes, where they can be stolen or soaked by rain. Now, if customers give it permission, Amazon’s […]

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Are you taking your pricing seriously? Does consistency with pricing matter? With 3rd party sellers violating MAP pricing on Amazon, the negative impact this may have on your brand is tremendous. Your brands reputation both online and with brick-and-mortar retailers is essential, and not monitoring your products properly can have a severe repercussions.  While standing […]

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The fierce battle between Amazon and Walmart continues with Walmart’s new cyber agreement with Lord & Taylor Amid a growing battle with Amazon (AMZN), word has it that Wal-Mart (WMT) is looking to build a mall in the sky — or cyberspace, at least. The mega-retailer is reportedly close to an agreement to give department store Lord & Taylor some […]

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